It seems that the youngest of the Kardashian-Jenner family, Kylie Jenner, has really proved that she could stand out amongst her sisters besides creating a media frenzy every other day about enhancing her looks at such a young age. She’s currently the youngest billionaire in the world at age 21, due to her makeup brand Kylie Cosmetics creating such a mania for makeup-loving teens since it’s launch in 2015. It eventually became a household name for beauty brand buyers around the globe. It also doesn’t hurt to note that her famous family has been in the limelight since “Keeping Up With The Kardashians” first hit Television. Now Kylie has decided to grow her empire even further by launching a skincare brand “Kylie Skin”.
Kylie revealed the six products that her skin care brand will consists of on May 17 – a foaming face wash, vitamin C serum, toner, moisturizer, eye cream, and last but definitely not least on our list of controversial skincare products – a walnut face scrub.
In her introduction video explaining the supposed benefits of the walnut scrub, Kylie insists that it is “gentle” enough for everyday use, but recommends her customers to use it 2-3 times a week. Gentle? That is not usually the word that is used to describe a facial scrub, let alone one that is supposedly made from walnut shells. If you’re not very familiar with facial scrubs and why I hope this praise and craze around them finally dies down completely one day, it can be explained in the simplest of ways.
Facial scrubs are marketed towards people with all skin types and are often promised to scrub away all excess dirt, makeup & dead skin cells from your face, but research has often shown that the glowing and smooth results from facial scrubs do not last. In fact, constant usage of these products can cause skin damage such as micro tears and PIH, or Post Inflammatory Hyperpigmentation.
Even skincare experts have weighed in their views on the abrasive skincare method:
“Walnut shell scrubs have traditionally been considered to be harsh on the skin,” says Joshua Zeichner, MD, director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City. “The issue was that if the powder wasn’t finally ground up enough, sharp edges may disrupt the skin barrier.” It’s worth noting, however, that any physical exfoliant can cause this effect if you’re not careful. “To my knowledge, there is no real data showing that walnut shell powder is any more harmful to the skin than other forms of manual exfoliation,” he adds”
Of course skincare Twitter didn’t take the news of Kylie’s walnut scrub too kindly either, though I don’t blame them. Kylie Jenner’s teenage fanbase would buy tires from her if she sold them, even if they don’t own a car. Investing in this product would not be wise for youth, on account of the negative effects they would see on their skin by the time they’re in their 20’s. Not to mention, Kylie Jenner herself most likely doesn’t use such products like facial scrubs. Think about it, someone who is worth a billion dollars is definitely investing in luxurious and highly-expensive facials and other skincare treatments that is worth thousands of dollars.
Not saying you shouldn’t give her other skincare products a chance, but buying Kylie’s walnut scrub is no better than purchasing St. Ive’s Apricot Scrub, which is not wise and a waste of money. What wouldn’t be a waste of money is consulting with a licensed skincare professional such as an esthetician or a dermatologist and really getting down to the root of your skin troubles. Then taking that advice and investing in a product that really works and will do wonders for your skin.